Case Studies/

Japanese Wine
Market Assessment and Identification of Opportunities for US Wines

Japan study of wine preferences including US wine

The challenge

Trade association of a wine-producing state in the U.S.

The client was interested in assessing the effectiveness of its promotional activities in terms of trade awareness & perception of wines produced in its state.

Project Objectives
  • Understand and asseses trade & media awareness levels of the specific state’s wine-producing region
  • Assess perceptions of the state’s wines in terms of quality, price, value, promotions & overall trade interest
Methodology
  • Secondary research using subscribed databases & hard copy publications
  • Face-to-face in-depth interviews with on-premise & off-premise trade players
  • Expert interviews with wine associations, trade bureaus & reputable media bodies in the Japanese wine industry

The solution

The findings were used by our client to successfully revamp their promotional and branding efforts

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we deliver

Results

Report Deliverables
  • Popular wine brands & varietals in Japan
  • Trade-consumers’ decision making criteria for wine brands & varietals
  • Trade awareness, perception & market penetration rate of wine produced in the U.S state

What can we help you achieve?

Let’s work together