Case Studies/

US Dairy Products
SE Asia Consumer Benchmarking Research

A major multi-country study in SE Asia including analysis of social marketing behavior.

The challenge

The U.S. Dairy Council

The client needed to better understand South East Asia consumers' attitudes towards dairy products.

Project Objectives

Consumer segments in each market, in terms of attitudes, needs, preferences and shopping behavior
Cross country comparison across countries in Southeast Asia to assess growth opportunities in each market
Act as a benchmarking standard to base marketing activities including regular monitoring

Methodology

Online surveys administered to 3,000+ respondents across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam
Desk research on social marketing activities in each country

The solution

The client was able to establish new and consistent marketing goals across the region for the preference of US Dairy.

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we deliver

Results

Report Deliverables

Country specific reports addressing:

Defined marketing activities based on consumer needs in each country to generate awareness and appeal of US Dairy
Established consistent marketing goals for the ongoing success of USDEC in Southeast Asia

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